His "Million Dollar" Question

'Training sessions are super-duper waste of time' was my view before I joined PDS. Yes I must agree I had been enlightened by the best trainer for SEM in the whole world, Mr.Krishnan. He possessed a very special skill of turning even stones to diamonds through his extensive knowledge and magnetic accent.

'Kris' we guys used to call him this way. He has been my one big inspiration. People like him are hard to find. Poor PDS missed such a precious gem out of ignorance. I would love to share an evergreen training session and how it turned to everlasting comedy session.

The session was for 2 hours from 12 pm to 2 pm and it was for a week's time.
Scenario:

Krishnan: Our excellent trainer.
Me, Karthik, Prithvi, Davis: SEM analyst.
Vinesh Pandavar (Name changed for personal safety): New Joinee in our team.
Few words about Vinesh: Vinesh was the one who could talk about working in New Zealand, Microsoft, google despite the fact that he was chucked out from his previous concern coz of sleeping for all 9 hours in office( Note: He was caught red handed when he slept even without punching attendance).

Vinesh was the one who dared to speak yell lot rubbish about his prior TL to his own cousin who worked with us. (Note: Till the date he was not aware of this fact).

The training session was mainly for Vinesh. We guys took part outta personal interest and craze for Kris's accent.

Day 1: Kris started with basic SEM terms. "CPC is nothing but Cost Per Click" he began in his intrinsic voice and fantastic accent. The topic grew and varied to many real life applications and examples. Kris was sure a maestro. We all guys were really making use of such worthy sessions. It was more interactive and enjoyable.

Soon a voice pooped out. A different voice to our team. Yes it was none but vinesh. It was his first day in Kris's training. All our attention turned towards vinesh. He seemed to be nervous and obviously because he was a new one to the team. "What’s the difference between Max CPC and Avg CPC?" he asked with a low voice which showed he was clearly tensed. Soon Kris responded him in an amicable way and that's how he used to be with everyone in the team. We all were happy with vinesh that he was so attentive and interactive as well. We started feeling him as one among our team. Time flew by soon and we all winded up and started our regular works.

Day 2:"Here we go!!" - Kris started with great energy. We all prepared ourselves with scribbling pad and pen to make notes. Before entering into the new topics, he recalled the entire list of topics that was discussed the day before to make us comfortable with the day's session. Soon we entered into the main session. It was interesting since Kris illustrated many examples.

Prithvi and Davis took a few minutes session about the tactics they were using in their projects and how they succeeded. Karthik and I were active participants whenever the questionnaire began. "Excuse me" - the voice was no longer new to us. Yes it was vinesh again with a doubt. "Yes Vinesh! Come on...” Kris was too gentle. "May I know what the difference between Max CPC and Avg CPC is?" - He seemed to be normal and not nervous as the previous day. Kris patted on his back gently and given him needed info. The time flew by and we all winded up.

Day 3: Kris entered the hall little late. By then we all were ready for the session to get started. We looked back to the old topics and were curious to know new topics. The session was awesome and everyone took part in it. All new ideas and initiatives were discussed. Vinesh was spotted confused. Kris’s attention was turned towards him.

Soon we could hear something from Vinesh “Kris! What’s the difference between Max CPC and Avg CPC?” I couldn’t control my laugh. I can’t figure out what is wrong with this guy. Prithvi also had the same feel. I came to know this when I found that soul tried to hide his smile just like I did. Kris was bit worried. He doubted himself whether the sessions were really useful to us. With unclear mind, he explained him the topic and this time the example were picked from ground level to make it easy for Vinesh to understand. Davis too helped Kris in handing Vinesh. Somehow the session ended.

Day 4: Kris entered the hall with book materials and video tutorials. All of us were sure that it was for Vinesh. The same procedure was followed as the earlier sessions. And this time Vinesh’s reaction was bit earlier. Before Kris could enter into a new topic, Vinesh directed his million dollar question to Kris. “Hi Kris! What’s the difference between Max CPC and Avg CPC?” his face was so serious. I really wondered how a guy could ask a same quest ten times with a facial expression as if it is for the first time. Kris was pissed off. We all broke our professional mask and laughed like kids.

Kris couldn’t continue the session anymore. He handed over the leaning materials to Vinesh and asked him to go through them before entering into the next day’s session. We winded up shortly.

Day 5: Kris and I entered the conference room bit early than usual time since I had some clarifications regarding my project. Within few minutes everyone else assembled inside the room and took their seats. Vinesh seemed to be clear and we believed he went through the materials the night before. Kris was bit faster in finishing the remaining topics since it was the last session.

We all were attentive and I could say the last session was enthralling than all the others. Kris explained each and everything with extra dedication. Awesome we all were awaiting for Vinesh to raise some doubts. But this day he was dumbfounded as if he was totally aware of all the topics till the day. Kris could have been kept quiet but outta curiousness he asked Vinesh “Now Vinesh! Could you please tell me what’s the difference between Max CPC and Avg CPC?” After all he asked to gain personal satisfaction for all the time and efforts he invested in that training. Vinesh stayed still for some time.

Things were cool till he opened his mouth and spelled out that one single statement. We all were extra curious. He started” I went through all the notes and materials you gave me yesterday” and yes it sounded as a trillion dollar question this time. He popped the question “May I know what is CPC?”. A sudden burst was heard and Krishnan fell down. Yes it was Kris’s lil heart that exploded. We all tried consoling Kris yet he was totally jammed. We placed “RIP” card on the table and dispersed.

We heard from a trusted source (Kris’s mom) that the whole night he was blabbering [“CPC”,”Avg CPC”,”*%&^&^”,”Max CPC”,”The difference between Avg CPC and Max CPC”,”Vinesh!! You *&&**^!!”, “Difference between Vinesh and ape”,”&*&(*&*”] while sleeping.

All of us were only aware of Kris’s talent of turning stones to diamonds. But that very day, Vinesh proved us his special talent of turning diamonds to stones. Yes, Kris stopped training new candidates. Kris poorly could remember the SEM terms. Kris was supposed to suffer from short term memory loss. The image attached to the post was none but Krishnan’s. Guess you can find the transition.

Note: Vinesh! For God’s sake! Please don’t join in my new concern since I am the one to train new candidates to my team. Wish you Good luck in all your future training sessions. Here is the special greeting dedicated solely to you... “Wish you happy birthday in advance (01.04.2012).”